I recently managed to meet with the top executive of an organisation I had been trying to get a meeting with for some time. After much research in finding this company, which was brought to my attention through word of mouth, I set about trying to...
The National Business Intelligence Seminars are a series of convenient half-day seminars designed to brief and update companies and organisations on an essential range strategic and technical issues, in business critical areas, to help them better prepare for their job, ensure the security of personnel...
MANY REPORTS AND COMMENTATORS CLAIM THAT SOCIAL MEDIA AND ELECTRONIC MAIL WILL SEE THE END OF DIRECT MAIL… An interesting proposition which needs careful consideration, researched and a little common sense applied before this kind of statement can be claimed, or should be adopted as...
IF YOU THOUGHT PR WAS JUST SENDING OUT A PRESS RELEASE, THEN THINK AGAIN! Public Relations is about connecting with all your customers – interal, external, direct and indirect. PR is the very soul of a company. It defines what you are and what you...
Borderpol’s inaugural conference and expo, organised by Torch Marketing, and co-hosted by the UK’s Border Force, was held in central London, last week. Keynote speeches were delivered by Mark Harper the UK Immigration Minister, Jason Kenney, Canada’s Minister of Citizenship, Immigration and Multiculturalism and Tony...
A CUSTOMER SHOULD BE FOR LIFE! But what do we mean by Relationship Marketing? In today’s increasingly competitive world, much emphasis is focused around new customers; attracting new customers; developing new clients. Of course, this is a key area for increasing a company’s turnover, without...
EXHIBITIONS CAN BE EXPENSIVE – SO MAKE THEM WORK There is no denying exhibitions can be expensive. The cost of your exhibition space is just one expense, while the cost of building the stand can set you back anywhere between a few hundred to several...
As a b2b marketer and event organiser, I took the time to visit Marketing Week Live. Enjoyed the show and saw a few presentations, a couple of them interesting and providing some valuable information and statistics that will provie useful in the future. I was...
I was recently at an exhibition and found a potential product that could provide a solution. I stood for 5 minutes waiting for the 2 sales guys to come and take an interest – they were chatting with each other oblivious to the fact there was...
Nice to see Marketing Week put the otherside across about the limitations of social media. I think its beginning to believe its own hype and is seen by many marketeers as a ‘must be seen to be doing’, whether it is right or wrong. It...
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